BC Ethic Clothing and the Viper Room collaborate on the Viper Collection from BC Ethic, available at select mall retailers and other fine boutique stores nationwide. The SXSW conference, affectionately known as "spring break for the music business," has been a musical happening for nearly 2 decades, and a regular destination on new BC Ethic marketing head Jim Baltutis' calendar since its inception. Baltutis recently joined BC Ethic Clothing after a long tenure at Warner Bros. Records, where he oversaw the media happenings such bands as Linkin Park, Metallica, Disturbed, HIM, Avenged Sevenfold and MUSE. He came back from the conference energized from the experience.

While in Austin, Baltutis paid visit some of BC Ethic's larger store accounts, and passed out laminated party passes for the Viper Room event to the staffers there-all of whom were excited to see the music prowess on display each night. Whether it's the Ringers, The Ruse, Night Kills Day, The Spill Canvas, the Norwegian based Big Bang or the most amazing girl band, Rocket - All were completely taken with the BC Ethic Fall collection clothing they saw on display at the event, and all will be sporting it as the new styles are cut.

Based on that assessment, and meeting the hottest up and coming talent that performed at the Viper Room Austin and beyond, Baltutis says "I can say with reams of confidence that the new BC Ethic Fall 07 line officially rocks."